This Analysis model can also be used as an effective tool that can be adapted for strategy selection and decision making situations for the organization

This Analysis model can also be used as an effective tool that can be adapted for strategy selection and decision making situations for the organization. As the first stage of performing the SWOT analysis it is necessary to identify the organization’s Strengths, Weaknesses, Opportunities and Threats where the Strengths and Weaknesses are factors that are important for analyzing the internal factors, the Opportunities and Threats to analyze the external factors. Furthermore, the internal factors are identified as the talent and the asset, which increases the values of the company, and the external factors which aren’t created because of the company, but affects the company due to the activities performed by the external forces.

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