Successful businesses Perspectives

Successful businesses Perspectives: Wholegrain Organics
Date Due: 28th October, 2018

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Executive Summary
To summarize, Wholegrain Organics is a non- profit organization which aims to provide healthy as well as good quality food, at reasonable prices. The food which they offer is obtained from their gardens, farms and their selected organic suppliers. Their food consists of bakery items, mill flours, grocery items and fresh produce. As Wholegrain Organics is a vegan café, it trains its staff and the youth by showing them how to work in the area of food hospitality. For instance, Wholegrain Organics promoted Hands-on-food educational program which is also called wholesale food production to support the young people by providing them training during induction. In short, it supports the community which can increase the profitability of business. Secondly, the organization ensures that its communication is efficient in terms of professional and ethical behavior and conducted in socially and culturally appropriate manner to meet stakeholder needs. Thus, having a good relationship with a company’s stakeholders can make business more sustainable. The other main topic which the report covers is about bicultural partnerships. The company should work with and employ people of different cultures which this organization had done. Hence, by implementing these perspectives in the business, an organization can achieve its successful results. ?
Table of Contents

Section page

Executive Summary………………………………………………………………………………………………………………. i
Table of Contents………………………………………………………………………………………………………………….. ii
1. Introduction.……………………………………………………………………………………………………………… 1

2. Findings……………………………………………………………………………………………………………………… 2
2.1 Stakeholders………………………………………………………………………………………………………… 2
2.2 Communication……………………………………………………………………………………………………. 2
2.3 Biculturalism………………………………………………………………………………………………………… 3

3. Conclusions……………………………………………………………………………………………………………….. 4
3.1 Stakeholders………………………………………………………………………………………………………… 4
3.2 Communication……………………………………………………………………………………………………. 4
3.3 Biculturalism……………………………………………………………………………………………………….. 4

4. References…………………………………………………………………………………………………………………. 6

5. Appendix……………………………………………………………………………………………………………………. 7

1. Introduction
This report is about the successful businesses perspectives which Wholegrain Organics adopted to make its business more effective and sustainable in the future. As Wholegrain is a non-profit organization, it not only focuses on profit-making, but also providing nutritious food to the customers and helping the community to build a strong relationship with the organization.
This report was requested by Andrew Mock on 23rd July, 2018 to investigate and identify the issues related to the organization. This report is due on 28th October, 2018.
The main objective of this report is to identify the problems with Wholegrain Organics, to analyse it and recommend the solutions for the problems. Investigating the objectives helps the organization to maintain its stability and performance which may lead to the sustainability of the business. Furthermore, to achieve the goal of making the business more effective and sustainable, Wholegrain Organics implemented some perspectives that include the interests, influences and risks to which the entity and its stakeholders are exposed, to ensure that the entity’s communications are effective in terms of professional and ethical behavior, and to analyse that how the activities and relationships of organization in Aotearoa NZ can be influenced by bi-cultural partnerships.
On the other hand, there are also some limitations of the report. This includes the reports limited by the quality of information gathered and the assumptions to be made for writing the report.

2. Findings and Analysis

2.1 Stakeholders
2.1.1 Stakeholders are a part of an organization. They bring some interests, influences and risks to the organization by various ways. Here, Wholegrain Organics promoted Hands-on-food educational program to support the young people to learn to cook and serve nutritious and mindfully prepared meals. They give training to the young people from different schools and colleges and prepare them for their bright career. Similarly, Hands-on-food is a wholesale food production that encourages health. This means that it focuses on providing products which has more nutritional value.
2.1.2 The main stakeholder over here is community. There is more community involvement in the activities of the Wholegrain. It is much needed for the business to survive. For this, the organization establishes a strong relationship with the customers or clients as to identify what are the customer needs and wants. Due to this, the community has more influence on the growth of the business. Therefore, stockists and customers play a vital role in education and support of the youth of the community (Anderson, 2017).
2.1.3 There is more stakeholder engagement in the daily activities of the Wholegrain Organics. For example, suppliers has a major influence on what Wholegrain sell. The reason behind that is suppliers are the external stakeholders of the business. There is also a risk which the company faces often. For instance, if a supplier fails to supply goods, the company has to contact new suppliers (Reiss, 2010).

2.2 Communication
2.2.1 The communication in the organization must be effective in terms of professional and ethical behavior. Here, the Wholegrain Organics communicates with its stakeholders in socially and culturally appropriate manner. This is done by receiving customer’s feedback regarding the food which they make. Moreover, there are also students who come and learn how to cook through the technological appliances. This makes the education very interesting. In this way, the students can receive feedback from the company’s stakeholders. Therefore, stakeholder’s feedback has the major influence on the education and company’s objectives.
2.2.2 Secondly, the communication of the organization is effective while dealing with suppliers or distributors. Having an effective communication with the suppliers encourages company to be honest and thereby standards are also met that contributes to the sustainability of the business.
2.2.3 The most important aspect that has to be fulfilled in an organization is to have an open communication environment. Due to this, the employees are free to share their ideas and a trust is maintained among organizational leaders and employees which may result into a successful position of the company that makes the organization sustainable (Reddy, 2018).

2.3 Biculturalism
2.3.1 One of the main problem which Wholegrain observed is the students from different cultures come to New Zealand from overseas tend to remain in their own groups. They do not integrate with the community. Because of that, there is no team work and unity is also not maintained. Therefore, this might be a huge risk for the organization (Tolbert, 2017).
2.3.2 To overcome this risk, Wholegrain Organics organized some programs such as farming through which every student can integrate with others and helps them to get familiar with the language. This can influence the organization to work with the people of different cultures and to work in bicultural partnerships.

The analysis for the findings of this report can stated as the organization named Wholegrain Organics works with the aim of achieving successful results in the future. For this, it implements some perspectives such as working with different stakeholders and maintaining relationship with them by communicating with them very effectively in terms of professional and ethical behavior. Firstly, the findings thoroughly describes the stakeholders as the organization supports the community by promoting Hands-on-food educational program to make them learn to cook food and teach them to be more entrepreneurial. Secondly, the Wholegrain communicates effectively as to build relationships with customers or stakeholders. Then, the report shows how Wholegrain supports bicultural partnerships by organizing the programs such as farming to make a group harmony among the students in an organization.
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3. Conclusions
3.1 Stakeholders
3.1.1 The first finding is related to the stakeholders. It gives the information about the Wholegrain Organics that promotes the Hands-on-food educational program which promotes health to provide nutritious food to the community. This information in the finding is important because it supports the community by developing the skills of young people to cook and serve the best meals to the customers. In this way, the customer’s needs are also fulfilled and the firm too achieves a big position of sustainability. Moreover, it has a great influence on the growth of the business. As this finding supports the community, it does have a major effect on different people. It encourages customers to eat nutritious food and this makes the business more profitable. If there is more community involvement in the organization, it may adversely affect other stakeholders, so that might be a risk to the organization.
3.1.2 Another finding is about how the supplier can influence the business or how can it be the risk to the business. There is an engagement of suppliers in each and every activities of the business. Establishing a good relationship with suppliers can grow a business to be long lasting. While the supplier can be a risk if it fails to supply goods at a given time.

3.2 Communication
3.2.1 The finding is all about how Wholegrain Organics operates by communicating effectively in terms of professional and ethical behavior. It shows how a customer’s feedback can encourage an employee participation in the work.
3.2.2 The second finding is about the open communication with the employees and other stakeholders can build trust and all the employees are involved in the decision-making process.

3.3 Biculturalism
3.3.1 The finding over here is about the risk caused by the students of different cultures who do not participate with the other students in every activities of business. Hence, if unity is not there among employees then the work cannot be done properly.
3.3.2 The second one is related to how being unified can influence a business. For example, if the employees work in a team, the work is divided and it can lead to saving time and energy in the work and Wholegrain can also serve food in an appropriate manner.
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4. References
Anderson, T. (2017, September 26). What Are the Stakeholders of a Business? Retrieved from https://bizfluent.com/info-8172082-stakeholders-business.html
Reiss, B. (2010, May 11). Build a Good Relationship With Suppliers. Retrieved from https://www.entrepreneur.com/article/206530
Reddy, C. (2018, October 25). 15 Strategies for Effective Communication in an Organization. Retrieved from https://content.wisestep.com/effective-communication-in-organization//
Tolbert, C. (2017, January 4). Understanding Biculturalism in a Professional Context. Retrieved from https://www.careermetis.com/biculturalism-professional-context/

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6. Appendix
A. Can you please briefly describe your business?
B. What inspired you to create your business?
C. What influences you and your business?
D. What risks do you and the business face, and how do you manage those risks?
E. Are any of the workers at Wholegrain volunteers?
F. What risks do suppliers present to Wholegrain?
G. How do the customers affect any plans and activities?
H. How influential are online or distant customers?
I. How is Wholegrain affected by regulations such as organic or vegan certifications?
J. What bicultural initiatives has Wholegrain supported?
K. How does Wholegrain support the community? How do those activities help Wholegrain?
L. How do you communicate with stakeholders such as schools to meet their needs?
M. What steps does the organization take to ensure its sustainability?